Association of Qualitative Research
AQR logo

Choose a project AQR logo AQR branding AQR call for entries AQR ad AQR summer party publicity
About us
Contact us

The Association for Qualitative Research came to us because it wanted to move on from its 1980s origins with a fresher, more contemporary image that would reflect its energy and forward-looking approach.

Our brief was to create a corporate identity that was cost-effective and versatile enough to work across a variety of media and situations.

The concept is based on speech – a key component of qualitative market research – and features 16 corporate colours for maximum brightness, flexibility and impact. Word templates allowed staff to produce flyers in-house on the office laser printers or in two colours at a local print shop.

“The logo, and the way it is used, is clear and effective. People within the industry have commented on how strong it is – it really stands out.” Rose Molloy, secretary to the Association for Qualitative Research.

Tatham Design
© Tatham Design 2009