The Association for Qualitative Research came to us because
it wanted to move on from its 1980s origins with a fresher, more contemporary
image that would reflect its energy and forward-looking approach.
Our brief was to create a corporate identity that was cost-effective and
versatile enough to work across a variety of media and situations.
The concept is based on speech a key component of qualitative market
research and features 16 corporate colours for maximum brightness,
flexibility and impact. Word templates allowed staff to produce flyers
in-house on the office laser printers or in two colours at a local print
The logo, and the way it is used, is clear and effective. People
within the industry have commented on how strong it is it really
stands out. Rose Molloy, secretary to the Association for Qualitative