This trade association wanted a more modern identity that
would maintain some continuity and be easily adopted by its wide range
We kept the existing logo, which was redrawn by a specialist font designer
so that it could be reduced, but gave it more impact by adding the arrow
linking A to B. We also created ten more versions for related organisations,
along with a brochure template. The client was delighted with its striking
new identity and especially pleased that we were able to retain
a link to its past.
Click on the arrow to see the previous logo.
The team rose to the challenge splendidly and the strength of
the design, coupled with a clear, logical explanation of the rationale,
ensured that the concepts were approved with the minimum of fuss.
Colin Beaumont, director general, BIFA.