This fast-growing nursery group wanted new marketing materials
that would reflect its modern, enthusiastic approach and role as the countrys
leading provider of quality childcare.
One of its priorities was replacing its bulky information file for new
customers with something more user-friendly without increasing
the cost. We recommended spending the money on a pre-sales product that
would provide parents with full details of Jigsaws service. As well
as a flyer that doubled as a take-one leaflet, our pack included an application
form and two booklets one of which was a board book printed by
specialists in Italy. Click on the arrow to see more.
We liked the fact that they shared our enthusiasm and really
understood what we were aiming to achieve. They were able to highlight
what was special about our approach. Tom Shea, chief executive,
Jigsaw Group, 1991-2002.