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We created this variation on the Lloyds Bank identity
to differentiate Lloyds Bowmaker, an insurance business, from its parent
company. Keeping the Lloyds Bank design scheme, we added a black and green
stripe to give extra impact on stationery and marketing materials.
They understood the workings of the business and were highly
proficient at dealing with internal issues. Martin Newman, group
marketing director of Lloyds Bowmaker, 1983-89.
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