We created this variation on the Lloyds Bank identity to differentiate Lloyds Bowmaker, an insurance business, from its parent company. Keeping the Lloyds Bank design scheme, we added a black and green stripe to give extra impact on stationery and marketing materials.

“They understood the workings of the business and were highly proficient at dealing with internal issues.” Martin Newman, group marketing director of Lloyds Bowmaker, 1983-89.