In the mid-1980s, we were selected to create a single
global identity for Lloyds Bank. The job ranged from developing new stationery
and account opening packs to redesigning its UK branches.
We produced a new corporate alphabet and signage font to work alongside
the famous black horse symbol our design manual went to 50 countries.
We also led the project and presented the identity to 400 senior managers.
The retail scheme was so successful that it was still in place when Lloyds
TSB was launched in 1999.
Click on the arrow to see the previous identities.
Amanda Tatham and her partners developed good personal relationships
at many different levels, which helped acceptance within the bank. They
also worked well under pressure of time. Fred Crawley, deputy
chief executive of Lloyds Bank 1987.